MICR Toner and Toner Recycling Blog

Friday, January 29, 2010

And the survey says...

We recently polled our customers on a couple of questions and the results are below. Note only about 2.8% of all emails sent to customers resulted in a completed survey. I'm not surprised, we're all bombarded with unnecessary email and completing a survey isn't exactly a top priority. Still even if only a few people complete the survey, it's helpful to keep a tab on the pulse of our customers. We had 37 Brother P-Touch printers to give away for people that filled out the survey, and 450 people filled out the survey. Sorry we didn't have a printer for everyone, for those of you that didn't get one - better luck next time! On to the survey...

UPS vs. FedEx - We've just switched to FedEx from UPS and while half of our customers seem indifferent between the two services, those that did have a preference prefered FedEx. I guess we made the right move.

Recycling with "the box" - this one surprised me. To date, we've had very little participation with recycling with the box. We've tried fliers with each "box", but not much success. We recycle so many common items, but most people hopefully are recycling locally. Yet 61% plan to recycle with the box. Hopefully the survey also worked as a reminder that we offer this service and will recycle more and more with the box. Check out our box recycle flier and see all that can be recycled with "the box".

Buying from environmentally conscious green companies - The survey we split 50/50 between those that prefer to buy green and those that buy based upon superior product and service. Luckily with Advantage, you don't have to compromise. We are green and we provide the best products and service!

That's it for our survey. When we email our customers we really try to make sure we have something of value or an offer of value, because we know you are inundated with unwanted email. Thanks for being one of our valued customers!

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